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Keyword [Fear appeal]
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1. Research On The Theory And Creative Expressive Technique Of Fear Appeal Advertisement
2. The impact of sensation seeking and cultural orientation on the effects of fear appeal messages: A four-country study (Malaysia, Singapore, United States, England)
3. An investigation on how fear appeals affects evaluation of new and status quo proposed solutions
4. THE EFFECTIVENESS OF FEAR APPEALS AS A MEASURE OF PERSUASION IN THE ACCEPTANCE OF PESTICIDE PROTECTIVE GARMENTS
5. Research On The Influence Of Fear Appeal On Compensatory Beliefs In Internet Gratification Behavior
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