The Cultural Heritage Tourism Landscape Imagery Structural Evaluation And Information Dissemination

Heritage is human's heritage. The fundamental purpose of heritage protection is to inherit the spiritual heritage and human civilization. Therefore, heritage authenticity includes not only the shell of the original material, but also its cultural connotation and aesthetic meaning of the original truth. While in heritage protection, conservation of heritage landscape image authenticity is the historical mission of heritage tourism, which contributes a lot to the heritage perpetuation, to the civilization extension, and to the common development of heritage cause and traveling industry. Therefore, the three issues, i.e., how to assess heritage tourism landscape images, how to improve it and how to disseminate it, have become the key on the study of heritage tourism landscape images.Heritage tourism is a heritage and tourism "cross" product. Conflicts between heritage and tourism values have long existed in heritage tourism, which breeds heritage management challenges and tourism development difficulties. Heritage tourism landscape images, an interactive bridge between heritage tourists and heritage landscape, have important theoretical and practical value. This paper takes Suzhou Gardens (Humble Administrator's Garden, Lion Cave Grove), southern Yangtze River towns (Zhouzhuang, Wuzhen East Gate) and cultural sites (Hongshan relic site) as study cases to make a profound study on cultural heritage tourism landscape images. It aims at exploring the structure, the formation and the diffusion process of cultural heritage tourism landscape images, perfecting their evaluation and diffusion theories and providing new perceptions in cultural heritage tourism landscape planning and designing, in originality creation and in information dissemination.From relevant study review, tourism image evaluation and dissemination researches were not uncommon. However, most of the studies merely focus on either aspect of them, and combinations of the two in the system have not yet been found. In this paper, the three-dimensioned coupling structure of tourist landscape images theory is brought forth. By taking the theory as the basis in the full-text and by drawing on the theoretical ideas of modern information dissemination, a bridge is thus laid between the image evaluation and the dissemination of tourist attractions. On the basis of the structured evaluation of the tourism images, this paper chooses the destination-based (tourists) analysis of the source (cultural and ecological systems) as the research object, and then explores the proper ways of optimizing tourist attractions. At the same time, based on the analysis of tourist landscape image dissemination law, it puts forward the idea that the key of tourism landscape image information dissemination lies in the destination-analysis-based (tourists and potential tourists) channel (the media) and information (image content) integration.Through the restoration of the landscape elements and the improvement of the objective information structure of the cultural heritage tourism, cultural heritage tourism landscape images tend to be complete and authentic, and the cultural charm and tourist attractiveness of the landscape will be jointly promoted in tourism attractions. In the study of the structural evaluation of cultural heritage tourism image of the landscape, this paper first proposes that heritage tourism image is a three-dimensional structure which couples together the landscape functional attribute, context attribute and land property. What is more, tourists have always been in the center of the structure, and so their experience should be the fundamental basis of cultural heritage tourism landscape image evaluation. And then, on this basis, a flexible image evaluation method is put forward by applying a bottom-up method to generate levels of objective indicators and weights. In addition to the linear assessment for the image properties of cultural heritage tourism landscape in three types, it also appraises the images by coupling its image structure with the coordination degree evaluation model. Finally, according to the structural image evaluation results of the cultural heritage tourism landscape and by combing the David Hill case system, it raises the cultural eco-system theory of heritage tourism landscape; furthermore, based on the ecological restoration principles of cultural heritage tourism landscape, it further probes into the path to the structural optimization of landscape and cultural heritages.To improve the image dissemination efficiency of cultural heritage tourism landscape so as to enable image information to accurately reach the actual users (i.e., tourists or potential tourists) will reduce image producing costs and improve tourists traveling experience. In studying the image information dissemination of cultural heritage tourism landscape, first of all, this paper makes a survey of about ten thousand samples to the image distribution patterns of the cultural heritage tourist attractions in Jiangsu Province, explores two types of cultural heritage tourism image diffusion laws of the case sites, and advances the heritage tourism landscape image circle model and the gravity model. Then, combined with survey data, it applies structural equation to fitting the two types of media-led (conventional media and new media) vector-borne model of cultural heritage tourism landscape image, and analyzes the mechanism of integration dissemination model of cultural heritage tourism media. Then, according to the different sources of the tourism landscape image information, it subdivides all the samples, uses the "importance-performance" tool (IPA) to determine the dissemination media and content which are in urgent need of improvement by tourists, and suggests the integration method of the dissemination content of cultural heritage tourism landscape image. Finally, it establishes "image integration model of cultural heritage tourism landscape". According to it, by based on the different geographical locations, media customs, heritage attitudes and value perception, it divides the overall audience engaged in cultural heritage tourism landscape image dissemination into the external group, the intermediate group, interior group and core group. As a result, through targeted media integration and content integration, it tends to fully bridge up the information gap of the cultural heritage tourism landscape images between different audience groups.Cultural heritage tourism landscape image is an information structure that objectively exists in the subjective world of tourists and potential tourists. This paper begins with the structure's information source quality optimization and evaluation, and concludes at the information channel management and analysis of the destination. The result of this paper is of significance in two ways. On the one hand, it proposes theoretical perception to the virtualization of cultural heritage tourism landscape and the informatization in its designing and construction. On the other hand, it offers practical guidance to the protection and inheritance, and the development and management of cultural heritage in new media era.