Live In Harmony And Value Differences: Border-Crossing Existence Of Co-production Films After Joining WTO

During the 60 years since Chinese National Foundation, the co-production films between China and foreign countries have passed 3 creative peak seasons under the development of politic, economic and Chinese culture. Especially after the joint of WTO, along with the Chinese films industry revolutionary process and the start of Chinese films sending abroad project, co-production films between China and foreign countries shared the nation and international markets and became the most important part of Chinese produced films, and reached a brilliant achievement.Facing with competition from Hollywood films, co-production films compete in the mainland of China and meet a satisfactory result. Co-production films have occupied the Champion of the box office ever since 2003. In the international market, as a main factor of Chinese films "going abroad" project, co-production films have played an important role in spreading Chinese traditional culture. Co-production films represent a trend of the Chinese film flourish and wining cross-boarder cultural film production. Its special hybrid identity, cross-culture character and marketing strategy deserve a close attention of the movie industry.The essay reviews 3 creative peak seasons of co-production movie, analyzes the esthetics character and cultural possessions, and took references of the co-production movie regions, such as Hollywood, Europe, HK, in order to find the future of co-production films.The conclusion of the essay is sino-foreign co-production movie is a responsive in global era, we need to "live in harmony and value differences" in cooperation, keep our national characters and have equity dialogue with international movie industry in order to show traditional Chinese culture and Chinese soft power.Only by this, Chinese films can really going abroad and play an important role in the global movie industry.