| By "The Art" magazine (1950-1966) and related content, this paper attempted to explore the formation and formation mechanism of art discourse under the guidance of "the art concept of PRC ", analyzed basic Art characteristics of PRC in the period."The Art" is a magazine of the states organ as Chinese Artists Association, and accepts the leadership of the Chinese Communist Party, implements the Party's literary and artistic principles and policies in the arts community, unites China's artists, uses tools of mass media services for the new socialist art. Therefore, core values of the new Chinese art is Socialism, its guiding ideology is Mao Zedong's literary and artistic concept, its theoretical discourse is socialist realism, and gradually formed a public discourse of art, national art discourse and the scientific tendencies of art discourse. In a specific discursive practice, there are guidance in policy, there are theoretical criticism, organized planning discussions, and various news reports, around these 121 volumes embody the richness of discourse, and also present the open approach of discourse and the masking phenomenon that was finally difficult to avoid.The political art was more common as a social phenomenon in the 20th century. In China, the kind of political-oriented literary and artistic ideological trend directly depended on the country's state system, gradually formation under the control of ideology, and it also controlled the national art creative activities. Perhaps, we are not able to view the art of these seventeen years of New China as "undone", but can use the word like "new channels" to describe the fundamental nature of art ideological trend in this period. There is no doubt that it was a great earth-shaking change in that time, not only the country's political system was changed, and the state ideology also had been changed. In Fine Arts creation, people also faced with major changes in thinking and unified creative methods, and "The Art" magazine occupied a pivotal position in ideological fields of the Fine Arts of New China. New ideas came with a sweeping trend, then there had to be a situation of adaptation or not, smooth and non-smooth, cooperation or not, transformation and non-transformation and so on, which could be reflected through the various discourse ways. In this paper, four aspects, which are named, "Discourse platform", "Discursive practice" (including these three parts "popularization", "nationalization" and "scientific"), "openness and cover of discourse" and "production and dissemination of discourse",systematic reorganize the efforts and the results of "The Art "magazine of this period in the new Chinese art of discourse practice, to provide a corresponding historical interpretation for the initial practice of the "the concept of PRC art".The first chapter is "discourse platform", which traced the origin of history and realistic basis of "the concept of PRC art". There are three sections:the first one explained the new concept of literature and art of "5.4";the second one explained the concept of literature and art of socialist realism. Third, analyzed concept of literature and art of the combination of "revolutionary realism and revolutionary romanticism". The new literature and art of "5.4" was a new form influenced by European Enlightenment, it was closely related to Marx's class concept and the critical spirit of realism; the concept of socialist realism in literature and art was from the former Soviet Union, with a clear class nature and political color; as well as concept of literature and art of the combination of "revolutionary realism and revolutionary romanticism",which was proposed by Mao Zedong in the nineteen fifties, marked the Chinese position of concept of literature and art of the proletarian.The second chapter is the first part of "discourse practice", which analyzed the massism art discourse and practice. Serving for the general public, especially for the broad masses of workers,peasants,soldiers, had been explicitly advanced by Mao Zedong speech on Literature and art Forum in Yan'an, had got the full implementation after the founding of nation, and implemented all aspects of the arts. Concrete expression:creats works of art that the masses "loved", while promoting arts' creative activities for the workers,peasants,soldiers, with the "traditional Chinese painting reforming" movement, re-discussed the "elegant" and "vulgar" problem. Creation of arts begun to move towards the politicization, focused on themes, emphasized the theme, around the situation, and coordinated the publicity. In the popular art movement, arts had become a tool in political struggle or class struggle. Therefore, the chapter is divided into three sections to be addressed. The first, popular image, the second, political theme, the third, folk-oriented approach.The third chapter is the second part of "discourse practice", which analyzed of nationalism discourse and its practice. "The concept of PRC art" put great emphasis on self-reliance of the modern culture of Chinese, emphasized the consciousness of China's national dignity. At the beginning of the founding of our nation, when we accepted "socialist realism" of the former Soviet Union, someone advanced that "socialist national realism". The ideological identity and national anxiety were both prominent. Shortly, there was discussions of traditional ink in the field of Chinese painting and that of nationalization of Chinese oil painting, seeking Chinese style as well as Chinese manner of fine arts, so that unified socialism discourse and national discourse. The chapter, therefore, is divided into four sections to be addressed. The first is "socialist national realism", the second is "modern color ink of Chinese painting", the third is the "traditional ink", and the fourth is "image oil painting".The fourth chapter is the third part of "discourse practice", which analyzed art discourse and practice of scientism. Scientism ideological trend had swept almost all the fields of the 20th century with the new technological revolution. The "New Culture Movement" in the period of "5.4", proposed for "Mr. Science" to transform China. Science, which pays its attention to the facts and the law. Art discourse of scientism advocated the spirit of realism, and also contained the ideological discussion of technical issues, and thus extended to the field of personal approach and creative style, then created the ideological phenomenon. This chapter, therefore, is divided into two sections to be addressed. First, Realism and the "realism", and second, regularity and "typical" theory. Among them, there are also the creations of the introduction of some typical examples.Chapter V is "openness and cover of discourse ", by means of the case analysis, analyzed different attitudes which "The Art" magazine adopted for works of Wang Shikuo, Lin Fengmian and Shi Lu and then finds out what discourses are needed by the concept of PRC art. Therefore, this chapter is to be discussed in three sessions:first, cultivating realistic discourse; second, weakening the discourse with individual nature; third, affirming discourse innovation full of positive meaning.Chapter VI is "the production and dissemination of discourse", which discussed the production system, production methods, transmission vector and dissemination strategies of art discourse. Criticism text are the productive forms of discourse, but also the main carrier of discourse dissemination. "The Art" magazine itself was a product of states system:on the one hand, it was the producer of the new Chinese art discourse, on the other hand, it was the disseminator of Chinese art discourse, its editorial ideas and editorial work, both in understanding and promotion of national arts policy, but also communication up and down, guided the direction of the country's artistic creation. Therefore, this chapter is to be discussed in three sessions:The first, Wang Zhaowen art criticism;the second, "Association" system and the artist's consciousness of identity; the third, "The Art" magazine's editors and topics of planning. |