The Study Of Internet Business Management For Nonferrous Metal Enterprises

With the development of times and society, Internet technology based on multimedia goes through production, thus enterprise management model is becoming a new thing from "scientific management model" to "modern management model based on internet technology"(MMMI). For one thing, people abroad has attained some academic fruits, which are about MMMI in the late 1990s, but they are not systemic and deep, and these applications are primary. For another, study and application practices home on MMMI are merely having begun. To study theory on MMMI for nonferrous metal enterprises (NMEs), must have to find its applications for raising management levels of an enterprise, and have a profound significance for international competitive drive.On the basis of the Internet business application in nonferrous metal industry, the dissertation does entirely build an academic system which is based on academic and case study, inductive and quantitative methods. Seen as a masterstroke, the dissertation does firstly explore developing trend of Internet business, construct business body and customer for an enterprise, see through business models in supply chain, value chain, service chain, raise some business strategy, and finally design a program with some NMEs' run.In Internet business, the thesis does elaborate on scientific connotation on Internet business for NMEs, including characteristics, commerce model, purchase process, premise, prosperous ingredient and marketing style.In Internet business analysis for NMEs, the thesis does analyze and evaluate results in outline, business body, supply chain, value chain, service chain, and business strategy for Internet business of NMEs.In Internet business body and customer, the thesis does study business body (Internet enterprise) and business object (Internet customer). In the part of Internet enterprise, it addresses itself to developing foundation, consisting of inner structure, exterior image, methodology, development challenge, fractal management and existent artifice. At the same time, it emphasizes actualities in constructing Internet enterprise for NMEs, and some enterprises' practices. In the part of Internet customer, having assimilated some achievements for customers facing NMEs, it penetrates into schema, purchase element, characteristic of Internet customer.In analysis of business models, the thesis does .seek three models inapplication for NMEs, which are three chains------supply chain, valuechain, service chain. In the part of supply chain, on the basis of general supply chain concept and its applications in NMEs, it further emphasizes ingredients out of extended supply chain, product development, process reengineering, inventory management and delivery management, and optimizing methods. In the part of value chain, having absorbed from Marx s labor value, Michael E. Poter s value chain and some applied cases, it discourses upon extended value chain, management of value chain, partnership and added value. In the part of service chain, after learning measures for NMEs, it expounds fully extended service chain, superiority of service chain and restructure of service chain.In Internet business strategy, the thesis discusses some substances essential to Internet business development, which consist of dynamic strategy, market research, truth economy, and advertisement and web site brand.In Internet business program, the thesis does plan a program of Internet business in a mass, and then expound business body, business model, and business strategy in some NMEs run.From about all, by combining development of IT and Internet technology, the dissertation gazes at vitality of Internet business with management science and economy s techniques. The study of the dissertation, which takes on academic innovation and mathematical formulary, broadens ken, and thickened application in nonferrous metal industry, will not only perfect new economic theory and internet management theory, effectively increase Internet business applications in traditional and rising ind...