A Study On Pricing Principle Of Creative Industries Products

Creative industry is one of the most frequently-used academic terms nowadays. Theories about creative industry are still need to be clarified. Many economy theoretical frames cannot give a thorough explanation to many phenomena in creative industries, especially the value and price determination of creative goods. That’s the reason we need to compose this thesis to give a deep analysis onto creative industry.We have several main points of views as shown below:1st, political economy theories give a good way to explore creative industry because of that obligations of the industry are obviously influenced by social network and social classes behaviors.2nd, the value of a creative good is created by human labor which as described by Karl Marx. Moreover, the definition of the labor should be extended to that not only the physical labor but also the opportunity cost the good producer has given up for entering creative industry. We might call this total value contained by the good as "expected value". Producer will not trade the good until the price has reached their expectation. The price is the "monetary form" of the value which demonstrates the value of the human labor. The price is the lowest possible price that the producer will accept for trading.3rd, on the other hand, the use value determines the highest possible trading price of the creative good. The buyers gain use values by receiving positive feeling through consuming creative goods. Buyers will only enter the trade when they feel the use value of the good higher than the money they pay. Therefore, we believe that the use value determines the highest price limitation of creative goods.4th, creative industries have its unique cures of the relationship between the supply and demand. The demand curve usually demonstrates a delay as the demand curve rises. The changing by only raising supplies will not help the industry development. Only the demand is the power to drive the industry growing.