Symbolization Of The World And Alienation Of Human Beings - Baudrillard's Theory Of Consumer Society

Baudrillard as a theorist of multiple identities has its special contribution to the contemporary theory of consumer society,his analysis and criticism not only has exerted great influence in the western world,in recent years also pays more and more attention to my Ancient Chinese Literature Search circles.He believes that with the development of information technology and network technology revolution,the capitalist society has entered a new stage,there was in the Marx era,the logical development of contemporary society changed from the production logic of symbolic logic.He starts from Marx's critique of political economy,and makes a deep analysis and Discussion on the increasingly important consumption phenomenon in the contemporary capital society.Baudrillard believes that in the consumer society,the commodity is no longer confined to use value and exchange value through two dimensions,he creatively put symbol value into the value structure,to the criticism of the symbolic control of the whole value system and cultural system.Baudrillard will effectively broaden the critical perspective,he believes that consumer society on the whole social material production by encoding symbols,and then through the media will be transported into the symbolic ideology the ideology of the public,in order to complete the control of society completely.Baudrillard's analysis and criticism,can promote the development of the modern capitalist society and the nature of the logic and grasp.Baudrillard in the consumer society code operation,put forward the theory of symbolic exchange,hopes to complete rejection of value and cultural codes to complete the transformation of revolt,transcendence.At the same time,Baudrillard also carried out on Marx's critique of political economics theory of reflection,he gradually from the theoretical blank with symbolic logic complements Marx,to a radical departure of Marx,and eventually lead to nihilism.Symbolic consumption is a critical problem of Baudrillard theory,through theanalysis of symbol theory enables us to more clearly grasp the deep-seated problems in the current economic development,and for the comprehensive control of social economy and the symbol of popular culture phenomenon in response to.Baudrillard's critique of Marx's political economy is from the basic concepts of production,use value and alienation,and he believes that symbolic consumption theory is a radical transcendence to Marx's political economy.From the fundamental analysis to clarify the relationship between symbolic and alienation is a certain theoretical significance,the status of criticizing Baudrillard starting from the root of Marx's critique of political economics theory has a great role in criticizing the shake,significance lies not only give enlightenment to economic development process in the Chinese problem in the critique of the political economy of the sign,the more important is to defend the status of Marx's theory of political economics.