Identity Transformation Of Typography And Construction Of Graphic Language

Since 1980 s,the new technology represented by the computer has changed the work flow and design concept of Typography.With the development of times and technology,the special phenomenon of "Identity Transformation" has appeared in the field of Typography.Through the analysis of the description of the phenomenon and study of deep reason behind it,it explored the status of Typography in the new era situation of technological progress.Technological innovation led the upgrade of the concept of Typography.By means of graphic language,it can move from the traditional identity of image interpretation to the position of active expression,so as to realize the transformation of identity and value.By means of the performance method of graphic language,designers can use “Typography” as a “borrowed object” or creative element to make creative design.In some cases,“Identity Transformation of Typography” created the phenomenon of “Typography Is Graph”,which promoted the revolution of Typography design in the west.Using case analysis,works review,statistical survey and other research methods,it analyzed the typical design case.By means of computer,digital analysis software and other equipment and tools,it accomplished the document classification and data research.Through the data statistics and case analysis,we can get the following conclusions:first,in many design factors,Typography has become more and more attentional.With the help of new technology,the performance of Typography is continuously developed and applied.Second,in the application of specific design cases,the “Identity” of Typography has gradually transformed from the auxiliary instructions into the center of creative performance.Third,in the context of technological innovation,the concept of Typography and performance path also presents diversity and transboundary attributes.Fourth,the expression of “Graphic Language” can also be applied to the field of contemporary Typography,and can be constructed by multiple means.The study found the concept of Typography update and technology development has a more closely contact and the development space of Typography has become broader.Overall,with the progress of times,the phenomenon of “Identity Transformation” continues existing in the international graphic design circles,and showing a more obvious trend.In the design practice,“Typography”is often be the representative element used by graphic designer,it reflects “Graphic Language” construction form in Typography and also become one of the key factors of “Identity Transformation”.Profit from the development of science and technology,the creative and expressive path of contemporary Typography presents the nonlinear development model,the development of technology and the innovation of design concept are interdependent and mutually restricted.