Research On The Cultivation Of Chinese Cultural Industry Management Talents

Talent is the first resource for production.Talent is especially important for cultural industries characterized by creativity.As Chinese social and economic development enters a new stage of improving quality and efficiency,talents have become the core driving force for deepening cultural reform,adjusting economic structure and transforming and upgrading cultural industries.Compared with countries in which the international cultural industry is in a leading position,Chinese cultural industry is still short-term in terms of innovation scale,effectiveness,power and resource supply,especially the improvement of human resources quality.Therefore,the reform of the cultivation of cultural industry management talents in colleges and universities is particularly urgent.The article expounds the basic model and transformation trend of cultural industry management professionals training,conducts investigation and analysis and problem review on the status quo of cultural industry management personnel training,combs and summarizes the experience of foreign cultural industry management personnel training,and finally builds the government,The training,mechanism of cultural industry management talents coupled with universities and enterprises,and put forward corresponding countermeasures and suggestions.The full text focuses on the three issues of"cultivating what kind of talents","how is the status quo of talent training" and "how to improve the quality of talent training".A series of national policies have promoted the cultural industry to enter a period of rapid development,and promoted the cultural industry management profession to become "hot" and even"significant".The discipline of cultural industry management has gone through three stages:the exploration stage of multi-disciplinary intervention,the rapid development stage,and the steady development stage in which the subject belongs to the final establishment.The article sorts out the development status of cultural industry management disciplines from the aspects of training institutions,faculty affiliation,degree awarding,training objectives,etc.,and summarizes three modes of cultural industry management talent training:studio system,project guidance and agreement and reflected on it.The cultivation of cultural industry management talents in colleges and universities has the characteristics of diversity and complexity.It involves talent training concepts,curriculum systems,teaching system and other factors.Only through empirical investigation and analysis can we "find the pain and the right medicine".In order to gain a deeper understanding of the actual situation of the cultivation of cultural industry management talents in colleges and universities,the article uses questionnaires from the aspects of professional setting,curriculum system,etc.,and interviews with college students and teachers,cultural enterprises and relevant personnel of government departments,and analyzes the cultural industry in detail.The status quo of management personnel training clarifies the problems existing in the process of talent cultivation,and expounds the deep-seated reasons.As an "incubator" for the cultivation of cultural industry management talents,higher education has become the focus of scholars and governments of the cultural industry management personnel training from the very beginning.Because different countries have differences in education policies,social culture,etc.,thus forming a unique cultural industry management talent training model,the article from the training concept,curriculum system,teaching methods,etc.,to the United States,Germany,the United Kingdom,Australia,Japan The status quo and characteristics of cultural industry management personnel training in other countries have been sorted out and corresponding revelations have been drawn.Based on the analysis of the status quo and dilemma of cultural industry management talents and the experience of foreign training,the article builds a "C-GUE" talent training mechanism innovation model,and proposes corresponding countermeasures from the government,colleges,enterprises and other personnel training subjects.At the government level,the top-level design should be strengthened in terms of systems,concepts,and policies.At the university level,the reform of the personnel training model and the connotation construction should be promoted.The enterprise level should further improve the growth mechanism of cultural industry management talents from the aspects of incentives,investment,training,and evaluation.There are three main points of innovation in this paper.First,in terms of research methods,the combination of normative research and empirical research is combined,and quantitative analysis and qualitative analysis are equally important.In this paper,based on the status quo of cultural industry management personnel training,a questionnaire was designed to test the validity and reliability of the questionnaire,and the results of the questionnaire were quantitatively analyzed.At the same time,by visiting college students and teachers,cultural enterprises and relevant personnel of government departments,in-depth understanding of the interests and expressions of these stakeholders,laid the foundation for the study of this paper.The second is to build a talent training mechanism that is linked by government,universities and enterprises.Although the government,universities,and enterprises are three types of organizations of different natures,the cultivation of cultural industry management talents has different dimensions.The cultivation of cultural industry management talents is the point of strategic cooperation between the government,universities and enterprises.The collaborative education organization is based on the common interests of multiple parties,and the common goal of "cultivating cultural industry management talents" is to condense the different educational subjects.Together,for long-term cooperation.By constructing an innovative model of talent training mechanism coupled with government,universities and enterprises,the main characteristics,influencing factors and safeguard measures of the talent training mechanism are analyzed,and the three chains of the talent chain,policy chain and industrial chain are promoted.Thirdly,a new path for the cultivation of cultural industry management talents based on multi-subjects is proposed.The cultivation of cultural industry management talents is not only the responsibility of colleges and universities,but also the participation of governments,enterprises,cultural industry associations and different social organizations.Most of the previous researches are based on a single perspective.Based on the perspectives of stakeholders and public governance,this paper starts with the three major talents of government,universities and enterprises,analyzes the mode,status quo and predicament of cultural industry management talents training in universities,and learns from foreign cultures.The experience of industrial management training,taking a cross-analysis of realistic vision and historical perspective,explored a new path for the cultivation of cultural industry management professionals,which is also the focus of this paper.