Learning From History:the Path Selection And Practice Innovation Of Chinese Culture International Communications

The world is in a great change situation that has not happened in a century: the new technological revolution has brought about the development of production,and the world economic order is facing reconstruction;populism and the new epidemic situation have impacted on European and American politics,and the process of globalization is facing a counter current.The changes in the world affect China’s changing situation.China is in the unprecedented great change situation in a thousand years: first,the social structure has changed from agricultural society to industrial society,and China has become a manufacturing power whose domestic market can not bear its own production capacity.The economic structure determines that China must be open and open-minded,so as to promote the world’s recognition of Chinese culture,and then enhance the world’s recognition of Chinese products;the second is the world China’s China is one belt,one road China is moving towards the center of the world stage.In view of the "confronting competition" of "Thucydides trap",China has broken through the zero sum game thinking and put forward the win-win concept of "the community of human destiny",and has made a clear and clear effort to promote the construction of global public goods along the whole road,China and the world.With the rapid development of information technology,the platform of global cultural exchange presents the tendency of network social media.In the past,the cross-cultural communication theory mainly based on mass communication theory and the current interpersonal,organizational,and big The practice of information diffusion and exchange,which is seamless and integrated with mass and international communication,is not suitable and needs innovation and development.How to do a good job in the external dissemination of Chinese culture in the great changes? By using the methods of literature research and content analysis,this paper comprehensively and systematically puts forward constructive suggestions from the aspects of concept core,organizational communication and Citizen Diplomacy: to establish the philosophy world outlook of the community of human destiny with benevolence and kindness as the core,learn the successful experience of Buddhist and Christian organizations,and carry out practical innovation of "light communication" of culture with the help of online social media.First of all,the paper takes history as a mirror and uses the method of literature research to deeply analyze the advanced process of Chinese benevolence and harmony:the ancestors of Yan and Huang have learned to establish a non war relationship between ourselves and others,and successfully realized the integration of the three tribes.After the integration of tribes,the system of abdication reflected the correct political pursuit of power justice;while in Xia,Shang and Zhou dynasties,from tribal abdication to patriarchal enfeoffment After the Zhou Dynasty,the establishment of centralization of Qin Dynasty showed the dynamic generation of the "world" system in the Chinese political vision from the tribal world to the family world,and alsoreflected the initial formation of the overall Chinese philosophy with the goal of "Neutralization";today’s China has been full of the belief of loving all things and treating the world in the blood inheritance and collective unconsciousness since ancient times To develop into a philosophical proposition of "community of shared future for mankind" that can maintain global peace,every Chinese citizen should understand and possess this good idea,and pass it on to the people of other countries and ethnic groups in the world as the core idea of Chinese culture’s external communication.The paper then continues to use the literature research method to summarize the experience of Buddhism and Christianity and other foreign cultures in China from three aspects: the adaptation of communication environment,the setting of communication subject and the control of communication content.It is found that the dissemination of foreign religions in other countries should be successful: first,it is necessary to weaken the organizational color,avoid the suspicion of competing for cultural leadership with those in power,so as to obtain the support of those in power Secondly,we must take the initiative to integrate into the local culture.First,we should establish the image of elites,seek social identity,select the communication content which is similar to the local spirit and close to life,and carry out "adaptation" missionary work in the form of vivid communication;thirdly,from cultural conflict,cultural adaptation to cultural assimilation,foreign culture must go through a long-term conscious process of "localization" and constantly adjust and change It may really integrate into the local culture.This is of great significance to the cultural communication organizations of Confucius Institutes in China.Paper from the aspect of reality,also adopts content analysis method,presents a total international opinion of Chinese public opinion and even black Chinese national guide phenomenon in the field of public opinion,and explore its reasons: the development of information technology for ordinary Internet users with online social media became the main cultural transmission,these online media quality is lack of relevant international public relations sense.The solution is to educate netizens to have benevolence and kindness since ancient times.Thesis creatively put forward the cultural spread of "light" to foreign practices,think to make good use of social networking platform for foreign cultural transmission,should focus on the causes of his interest in our culture,which compete for attention for the esteemed,specific operation method is: pay attention to attention,reveal uniqueness,expanding interface,elaborate law of emotion.In the opinion of foreign cultural communication,firstly,we should be good at meeting the cultural psychological pain points of others,taking advantage of the halo effect of celebrities,cultivating super cultural communicators,and taking public relations on hot topics.Second,the image of political figures should be personalized,the image of important figures in daily life;Third,we should try our best to expand the contact area between our culture and others,because this is the media contact in the era of "rolling friction",and we should learn to communicate cooperatively on the whole platform.Four want to move with affection,attach strong feeling in the message that pass.