Research On Western Art Communication Theories From The Perspective Of Anthropology

As a special cultural phenomenon and form of cultural communication,art communication is closely related to anthropology that regards society and culture as key concepts from the beginning.The research on art communication from the perspective of anthropology is mostly based on "field" rather than "study".Its empirical characteristics are obviously different from the perspectives and methods adopted by artists,communication scientists and philosophers.The first chapter of this dissertation combs and examines the artistic concepts and art communication thoughts held by academic schools in some crucial stages development of anthropology,as well as the contents of art communication implied in anthropological experience research,such as anthropologists’ research on art communication mode,art communication characteristics and the hierarchy of art communication information.In order to realize the evolution of artistic concepts and the transformation of research paradigm of art communication from the perspective of anthropology,it also delimits the scope and boundary for the study of this dissertation.The second chapter discusses the application of gift exchange theory in art communication theory and practice.From the perspective of "gift exchange",art communication,as a set of "presentation system",is not only an intermediary for the exchange and dissemination of artistic information,but also a material presentation of the ideas and intentions of the main body of communication--"art works as the distributed person".Contemporary art practice and art criticism,inspired by the mode of gift exchange,have produced wonderful artistic creation and comment,activated the "gift spirit" and made it the power source of art communication.In the process of art production and communication,the artist is no longer the only one who produces and communicates art,and the audience is no longer the "silent" communication audience who can only passively watch and accept.They are transformed into art communication "participants".In the art situation of coexistence of harmony and conflict,they cooperate with each other,participate in and work together in the process of art communication.The third chapter focuses on the field of ritual research in anthropology."Art" and "ritual" are deeply related in the genetic significance and behavior process,and they are homologous and isomorphic.As a dynamic process,ritual is inextricably related to the behavior characteristics,functions and external forms of art communication.As an important ritual research topic,it is self-evident that "ritual communication" is closely related to both anthropology and communication,and that its research paradigm is closely related to art communication research in the following four aspects: information type,media implication,symbolic meaning and innovation.The theoretical framework of "ritual communication" is not only concerned with various art communication practices in the aspect of empirical research,but also provides a systematic analysis approach for the research of art communication.The fourth chapter discusses the "realistic problem",taking the art appropriation in the context of cross-cultural communication as the research object.This chapter tries to solve the problem of what types of art appropriation behavior include on the basis of people’s agency,what kind of communication strategy it uses to shape art image to adapt to cross-cultural communication,what internal logic and fundamental motivation it contains,and what kind of communication effect and practical impact it will have.Art appropriation as a special form of art communication,anthropology has accumulated rich research results in the field of art appropriation research,theoretical speculation and field demonstration on the definition,types and behavior strategies of art appropriation,which provides an empirical model for reflecting on the dynamic problem of art communication and "deciphering" the increasingly complex phenomenon of art communication in today’s commercial multi world in order to avoid the "synaesthesia" understanding of art communication phenomenon and achieve a more rigorous,specific and in-depth understanding of art communication.Choose to apply anthropological perspective to study the art communication,drawing on the rich theoretical achievements and fresh ethnographic resources of anthropology,and the methods of field research,cross-cultural communication and context research,taking "history" as longitude and "theory" as latitude,deeply excavates and systematically analyzes the key periods and words related to art communication in the field of anthropology,In the continuous reflection and comparison,broaden the potential academic space of art communication research,provide a new way of theoretical analysis for art communication research,and provide a new perspective for the construction of independent discipline system for art communication.