The Research On How To Establishment The Furniture Product's Image

Because the overall frame is huge, t it can't carry on instruction on the concrete furniture product, for this reason, this article introduces the theory of product image system (FIS), and further proposed the viewpoint of constructing the image system for the furniture product. The furniture enterprise introduced F-PIS have laid a bridge across the furniture product design and the product marking, also provide the practical measure for set up the image well.This dissertation starts to discuss from the introduction of F-PIS, then to ring forward the concept, contents and meaning of F-PIS first time. F-PIS is a system constituted by related factors for distinguishing and expressing the furniture product image. It is a total design theory and the design guiding principle about furniture product range, the trademark, the trademark, the function, the craft, the advertisement design, the demonstration design, the sale and the post-sale service and so on. Makes the system of image design for the furniture product, is for the purpose of making investment and advertisement, packing to form the intangible asset and to accumulate, causes the product to become the well-known brand gradually. Basing on the three basic principals of systematic, stable and correlative, the F-PIS principal following by furniture enterprises can be concluded. The F-PIS design has followed the CIS systematic principle, also is consistent with the furniture products correlation principle and the stable principle.This article is based on the F-PIS, proposed for the first time the F-PIS concept, and expanding the content and significance of the F-PIS. Based on the three basic principles of the F-PIS design, developed the F-PIS principles of design which the furniture enterprises follow.This article provides a feasible constructing routine for how to establishment the F-PIS of furniture, this including image localization, basic elements design, the combination composition design and the application system design. Image localization of the furniture product consumer's idea an behavior pattern, marketing strategy and price .The essential elements design mainly starts from the furniture product naming to the product marking design and so on, in order to set up the image for product itself .