Research About The Marketing Strategy Of DX Medicine Company

With flourishing development of pharmaceutical industry and improvement of life quality, pharmaceutical market has grown into a buyer's market, in which, the competition is getting increasingly fierce. Consumers quality is keeping on advancing and their consuming behavior more and more matured which provide a precious opportunity for the significant development of pharmaceutical industry. At present, the Chinese pharmaceutical companies are applying a relationship marketing strategy in domestic market. This relationship marketing strategy is mainly about providing entertainment for doctors to win the market.Backed up by modern marketing theories as PEST analysis, SWOT analysis, market segmentation and selection, market positioning, and 4Ps, this author, analyzing the situation and feature of pharmaceutical market, consuming environment, focuses on DX medicine Compan which is a typical medium and small pharmaceutical company, introduces its marketing practice and the problems it is facing. From the relevant knowledge of the marketing theory the author analyzes these problems, thinks how the scientific marketing theory is applied in the medium and small pharmacy enterprises, and puts forward to have the thinking of the medicines marketing management with the realistic significance, feasible and adapting to the domestic medium and small-scale pharmacy enterprises.The possible creative place of this article is to analyze roundly and systematically problems and challenge and opportunities in the enterprise's marketing management of the medium and small pharmacy enterprises. A practical marketing mix plan is put forward to improve their competency.First of all, the current situation and trend of Chinese medicines trade marketing is simply introduced, the problems in the enterprise's marketing management of present medium and small pharmacy are expounded from four aspects.Secondly, by means of PEST analysis, SWOT analysis and value chain analytical method, the author analyses the threaten , weakness, opportunity, threats and core competence of DX medicine company, position it in the value chain of pharmacy industry, and to...