Monjoin Enterprise Group Development Strategy Research

Monjoin Enterprise is the group who focus on female medicine, health care and beauty products. With the rapid development and grandness, Monjoin need the further significant enterprise development strategy research.The essay is done by the careful analyses and study to make the great practical valuable enterprise development strategic research production with the method that integrates the real cases and the theory, making plenty use of advanced strategy analyze method and strategy analyze model like PEST analyze, industry environment analyze, Five Power analyze, competitor analyze, enterprise power analyze, enterprise value-chain analyze, product and enterprise compete ability analyze, big strategy model, industry gravitation-enterprise strength, GE matrix analyze, SWOT analyze and so on.After careful analysis and research, we make the final enterprise development strategy for Monjoin. Considering Monjoin total development strategy, we suggest the expanding strategy opinion, the detailed strategy mix is "international + multi" strategy; Considering Monjoin competition strategy, we suggest the detailed strategy mix "production diversity + multi-products + integration"; considering the international operation strategy, we suggest the joint-venture model, major in "localization strategy + global public relationship"; considering the long term development strategy, we suggest the brand executive strategy.To make sure the smooth delivery of the strategies, the essay think Monjoin should set up an organization structure which matches the strategies and build excellent enterprise culture, health human attract and coaching mechanism, and strong executive system.The research of the essay is the result which is detailed analyzed and researched according to health care field and direct selling competitive and not so broad current situation. And the final enterprise development strategy planning in the essay should direct the future development. Believe that the research result provide an important practical value for Monjoin development.