Optimization Design Of Archaized Bricks Marketing Channel For New Zhong Yuan Ceramic Corporation

Today, market competition is becoming more and more fiercer, retail channel has already been an important tool to get competitive predominance and boost market occupancy for enterprises. The channels'effect is in evidence, so that whether it is fit and effective for enterprises will directly influence their development. Taking New zhong yuan as background, this paper has a research on marketing channel of archaized brick to try to obtain a proper mode marketing channel.Firstly, by systemic analyzing and discussing, this paper can obtain the first-hand information about marketing channel of archaized brick. At the same time, basic theory of marketing channel is used to discuss and analyze the true fact about New Zhong yuan, and then shortages of the channels operation are proposed. Secondly, Combining with the fact of New zhong yuan, the PESTN model, SWOT and the method of quantitative analysis combination, etc are used to analyze marketing channel systemically. On the basis of vary marketing characteristic from each area, this paper put forward the optimized design scheme, especially on building materials supermarkets and home project channels, which improves primary marketing channel in length,width and structure. Thirdly, same advice are proposed to manage and promote perfectly marketing channel after optimization. Finally, to ensure successful implementing, same idea is that consumers'profit and market change should be pay more attention.This paper mainly analyzes optimization design of Marketing Channels in selling management of New zhong yuan ceramic Ltd to offer some directions and then help to obtaining suitable results. At the same time, this paper is expected to be use for reference.