A Study Of The Effective Factors For Attracting Health Tourism In Korea

The medical tourism is a type of tourism where medical service and tourism is combined as a part of health care tourism reflecting current social trend. The medical tourism grows fast in Thailand, Singapore and other Southeast Asian nations where the concept is well established, the medical costs are relatively lower than advanced countries, and other tourism resources are sufficient. China's economy is growing remarkably. It means China will be most enormous market to Korea in Medical Tourism.Korea has the world-renowned advanced medical technologies but, its product development, attracting investment and marketing activities have not been actively conducted because of the lack of awareness on medical tourism and various regulations This paper sets out to determine the effective factor for attracting medical tourism to Korea and examined the actual potential that Chinese patients represent based on costs, quality and recognizing other aspect of marketing mix and investigated the role of the government and related organizations in this markets. Korean medical facilities according to special situation of Korea can provide a massive potential for medical and health tourism and Korea can become a hub of medical tourism in the region in future.