Study On The Ethical Problems Of Network Public Opinion

In the modern era of high technology, Internet has become a kind of indispensable necessaries for many people in their lives. The virtual world brings us many unprecedented mode of communication, but at the same time, it also brings us some social problems.The network public opinion is a new public opinion, based on the Internet. The network public opinion not only inherits the characteristic of traditional public opinion, but also contains the unique characteristic of the network era. such as,open and freedom, participate in random, anonymous and discrete and monitoring of impact. Network public opinion has a two-fold effect, and because of these characteristics, it inevitably cause a set of ethical issues, such as violation of honest and impartial, threatening social stability, leakage of personal privacy and endangering national security and so on.In the Internet environment, multiple causes lead to the above problems. For example, the conflict between network technology and network culture, the user's psychological factors, lack of the awareness of moral of network, lack of comments from the media and society environment, imperfections on the network system construction and other reasons. How to eliminate its bad influence? How to correctly guide network public opinion? First, from the technical point, we should implement the real-name system and carry out the necessary network information filtering; also attach importance to the moral construction of the network media, and promote the moral education in network; at the same time establish and improve the network industry standards, strengthen the quality of network practitioners and gatekeeper; Finally, play a role of the online media on health public opinion, and to eliminate the negative aspects of the network as much as possible, and expand the extent of its positive effects.