Writing In The Research On The Application Of Symbol VI

With the rapid social and economic development, the competition between enterprises is getting increasingly furious, and the speed of falling into disuse is increasingly faster as well. It is not enough for enterprises to compete in the market and remain invincible by simply relying on the enterprise's products and services. Therefore, it is essential for enterprises to have a unique set of brand visual identity system and brand image.Corporate logo, corporate environment and packaging of corporate products, etc. are a direct impact on the enterprise's image among consumers. All parts of enterprises need a complete and unified visual communication system to reflect. The visual symbols with strong visual impact and unified style are the corporate VI system. VI system is the corporate visual identity system which is an effective way for enterprises to display their brand image to consumers. Corporate logo is the core of the entire corporate visual identity system, and it is the soul of the visual identity system. Whether the logo is good or not has a direct impact on the enterprise's image and status among consumers.This paper summarizes and concludes the design features and foundation of corporate logo, the focus of the study is the performance and applications of the language form of"text"in the corporate logo. The paper explores how to better refine the text and apply it to the enterprise VI logo, so that VI logo can better serve corporate to achieve more desirable results in visual communication. In the visual identity system, text and graphics are two important forms of language. For VI logo, there are the graphic designs in use, and there are the uses of text as a form of language. Although the graphics are very clear and direct, with the expansion of network coverage and further strengthening of the globalization trend, enterprises not only need to spread the its concept in national markets, but also need to join in the international market competition, which makes it necessary for enterprises to convey information and concept more clearly and quickly without barrier. Currently, many multinational companies and enterprises participating in international competition have chosen the international visual identity symbol. This makes combination of English and Chinese, combination of English graphics, combination of Chinese characters graphics, etc. adopted by designers. How to express the text in a more beautiful, direct way in the VI logo and make full use of its role of rapid and accurate identification becomes an important subject of our study.This paper summarizes and concludes several aspects of the form and application of the text, the design method of text in the VI logo, the performance methods and the development trend of text logos. Based on systematic summary, together with a large number of comparison and analysis on cases, the design ideas most suitable for enterprise to develop VI logo are summed up. Text is applied to the VI logo in a more innovative, more moral, more easily spread form, which makes enterprises and products reflect a more profound cultural connotation, so that more people can remember the product and like the brand. It will enable companies to establish a good brand image through a unique VI logo.