Research Of Modern Poster Design Format And Composition

Besides conveying the information by the visual image and ingenious creation, more often than not, what impresses me deeper is the inner organizational frame, that is, the poster format. The format, implicitly and indirectly, convey the abstract thought and concept through the size and ratio between elements as well as the structure and composition of pattern, with people's imagination and understanding to achieve the purpose of conveying information. Different forms embody different styles and design philosophy, and directly reflect a period-specific and complex visual paradigm and aesthetic ideas. However, the laws and rules of the formal beauty are not static and immutable, instead, changing with the progress of the times and the development of technology. The development of poster design are closely linked to the development of socio-economic, politics and culture, and will change with the social development and popular culture alternation, its aesthetic style and characteristics reflects people's aesthetic taste during the history development process. From the imitation of nature to the generalization, and then to refining process of abstract form, more and more emphasis is put on rational communication, powerful forces found hidden in the relationship between the composition and the proportion. This strength comes from our vision, through the study of visual patterns and forms of modern art concepts for the exploration and performance, we can explore the aesthetic rules of the formal beauty under the modern paradigm, said by Zhu Guoqin.The study and application of visual rules,to a large extent, expanded our awareness and vision, explored to find the new basis for the modern art forms. This paper is trying to search for new forms of organizational law from these new interpretations of visual rules. As an instinctive ability of the human eyes, active cognitive competence of vision is able to make the style of form connections much easier to find; the logical organizing capacity of vision, that is, human visual thinking, can simplify, filter and screen information, when faced with incomplete, fragmentary information, the perceptual experience, through visual experience, can repair and improve the information in mind, and ultimately get the full understanding and judgments; visual order is, when elements are organized in the correct order, information will be easier to distinguish by visual thinking and understanding, conducive to the rapid communication of information; visual balance between the action of forces provides a basis for the grasp of a harmonious state of the picture; visual tension is the tendentious gathering and tilt of the visual power, to seize this property may create a better visual impact of a picture; screen elements organized in order, rhythm and rhyme, can achieve a harmonious order beauty; structure is the skeleton of the screen, produces force stream in the confrontation and collision between each part, the harmony state in migration of the structural forces is what the modern rational design is trying to achieve."Form is the outer form to the inner meaning ", form, both the external structure and outer characteristics, is not only the visual translation of the meaning of content, but also the physical content of art works. So we can say that, from a different point of view, external form is a part of the content, the content is the form itself. There is no form without content or content without form, as it were, the form to content is what the surface to the inside. Content and form are united among objects. The design thinking,"form is the content", is increasingly becoming the pursuit of our design.