Female Subject Consciousness In Consumption Era

TV series Woju which adapted from the novel Woju is very popular in 2009. Hot social issues about "house slaves", "the other woman ", "corruption" and so on which built in the play has caused a strong reaction from the premiere, causing extensive discussion of social class has become a hot topic of media attention. Woju reflects a range of practical issues, such as house prices and corruption, etc. It also attracted the attention of government and even national leaders are becoming concerned about the livelihood of the people and the relevant national policies, the implementation of the important aspects. The hot talk of woju turned a social phenomenon into a cultural phenomenon.The success of Woju also attracted the concern of academics, some scholars and experts analysis and research from all aspects of its in-depth. However, at present, the research about Woju is just in its infancy. Actually, compared to the works of Wang Hailing, the research of Woju is just started. In view of this, the author from the area of consumerism background to start the research, trying to doctrine from the consumer point of view of the play's character and image of several women in the pursuit of the cause analysis, etc,. The use of feminist theory on women in the pursuit of happiness lost in the process of self-critical phenomena, the final analysis of survival in Women and the plight of women on how to establish spending time to explore consciousness.The thesis is divided into six parts. The first part is an introduction of the strong social repercussions of Woju. It sums up the current research situation of Woju, analyzes the significance of this topic and outlines the research method and the main content.Chapter one is Woju and the consumer era. Using social consumer theory of Baudrillard analyzes the concept of consumer age, summarizes the main features consumer age, and analyzes these characteristics in Woju. This part introduces the background of the story, and the influence to female in Woju by the consumer theory.Chapter two mainly introduces the lost of female consciousness. Yi mainly analyses the feature that Haizao, Haiping, Mrs.Song were influences by the consumer theory. The author use feminist theory to criticize their behavior. The third chapter discusses the return of consciousness of women. It mainly analyses the return of consciousness of women from the feature of Haiping, Haizao, Mrs.Guo, Mrs.Song. Chapter five discusses the survival dilemma of the female in consumer society and their outlet. The conclusion part mainly summarizes the contents of the article and sublimates the theme and discusses how to establish the consciousness of women for the women in consumer age.