Research On The Personality Traits Toward The Sports Lottery Consumption Of The Problem Players In Shanghai

With the development of sports lottery, sports lottery is the financing tool, as taking from people and giving back to people, and has became the huge pillars of sports development and social welfare, at the same time, increasingly occupied more important position in the national economy. However, the sports lottery, after all, is the case of "advantages and disadvantages". one of its shortcomings is the performance of the sports lottery gambling and a certain number of lottery hunters with problems, and triggers a series of social problems. To a certain extent, it threatens social harmony and stablity, Attracted international gaming experts and national attention. For this particular study also emerging, mainly in the problem gambling behavior characteristics of lottery, in which psychological research on gambling behavior mainly in the field of motivation, attention to irrational behavior in the cognitive factor in causing the problem behavior role, and psychological research on the personality of this important area of research is less.This study investigates this particular group,mainly through five personality inventory of problem lottery, and combines with documentation method,experts interview,to analyze the results of the statistics, integrated the using of consumer behavior, psychology, physical sociology etc, investigates the current status of Sports Lottery consumption in Shanghai and studies their personality traits and the relationship between gambling behavior and personality characteristics, trying to provide a reference for formulating the defense for questions to provide a reference lottery. The investigation concludes that:1, the consumption of Sports Lottery in Shanghai results 14.6%. Furthermore male exceeds female and mainly concentrated in the 30-49 age group, mostly married, middle-income and low education levels of the problem Lottery larger proportion; However, some white-collar workers highly educated with high-income joins in the team of problem Lottery.2, the problem players in personality traits have distinct characteristics, different groups of gender, age, educational level and marital status has characteristic significant differences; and with general Lottery, there was a significant difference. The problem players in neuroticism, conscientiousness, low scores on agreeableness dimension, while dimensions of extraversion and openness are higher than the Lottery.3, In the relationship between behavior and personality traits, the study shows that their correlation. Neuroticism was negatively correlated with cognition, was positively correlated with mood; Extraversion, Openness and cognition, behavior showed a significant positive correlation; Conscientiousness, agreeableness and behavior, emotions were positively related.4, Nervousness is the main positive and stable predictor, good at predicting personality factors.