Research "The Joy Goat And Big Big Wolf" From A Symbol And Industry Angle

" The Joy Goat and Big Big Wolf " is a flock of sheep match wits with Wolf story. Such a story, in terms of subject choice, animated image of the design and story all have symbolic use. The success of an animated image of the cultural essence of using animation to convey. The one hand, the plot of the narrative through the animation will be a cultural connotations attached to the animated image, the audience loved the animation image is defined as market acceptance of the animated image of the spread of that culture and identity; the other hand, when the animated image into the derivatives market , consumers need to consume that it is precisely because cultural characteristics, and thus spread the cultural characteristics to buy the animation image of the product.The article first described in the introduction, China's animation to develop without industrialization. Animation industry's most important is to have a complete industrial chain. In the animation industry of this area, so far, " The Joy Goat and Big Big Wolf " is doing the best.The article will mainly be from the "symbol" and "industry" of two aspects of "The Joy Goat and Big Big Wolf" one for analysis. China's domestic animation industry, trying to envisage the development of a suitable development model.