A Research On The New Image Culture Of China's Package Design

The paper, with its concern about the existing environment and future development of China's modern package design, seeing the innovation of it from a cultural view, offers a new thought for the theoretical research on China's package design innovation. A distinctive feature of the design culture in the 21st century is visualization. What are image, new image, and much further, new image culture? These seemingly simple questions are actually quite meaningful when we probe into the cultural phenomena in the package design innovation from the macro to micro point of view. Package design, the creative activity of human being's intelligence, with its abundant culture connotation, requires designers to pour cultural elements into new image when trying to innovate the design.Firstly, the paper analyzes the connotation of the new image culture of package design. With its illustration of image connotation, cultural elements infusion, image design innovation and the truth, perfection, beauty trend in the new image culture of package design, the paper makes an explicit elucidation on what are image, new image, and much further, new image culture. Considering the opportunities and chal enges for China's modern package design, the paper emphasizes the necessity to infuse cultural elements and connotation to the new image design, thus points out the purpose and meaning of the topic.Secondly, the paper, based on people's need, explicitly elucidates the cultural innovation in new image package designing from the psychological point of view. With its analysis on cultural appeal, foundation and psychology in designing new image, the paper points out package design new image culture is a dynamic system which develops continuously. The profound cultural connotation is the source and base of packagedesign.Lastly, with the consideration of social culture's focus on the traditional culture, name-brand culture, and environmental design culture, the paper makes a deep research on the modern package design new image culture. China's modern package design, only with its combination of all these cultures, can cultivate and promote package design new culture.With global culture development and package visualization, the paper, observing China's modern package design from the cultural aspect, investigates it with the theories of civilization, psychology, sociology, and design aesthetics. With its examples of classical package design cutlines both home and abroad, the paper tries to analyze the research subject the new image culture of China's package design as deeply as possible.