Perspective On Cultural Aesthetics Of Advertising Art

In the 21st century that is a new and rapidly changing epoch, economy and culture are merging into an organic whole which is the trend of social development. Culture is having great influences on every aspect of social life with its charm. As a social phenomenon, advertising of course has been affected and restricted by culture and also has some cultural and artistic connotation. Developing to this day, advertising art has had far-reaching effects on the impetus of advertising and enrichment of art classification.Having analyzed the understanding deviation on the advertising art and the aesthetic errors contradictory to the aesthetic standards existing in our advertising field through all kinds of advertisements, the author explored and analyzed the advertising art from different point of views which include the practical art of advertising, the aesthetic features of advertising art, semiotics analysis on the factors of advertising art, advertising art and fashion mentality, advertising art and medium research, etc.. The author also studied and judged the developing trends of advertising aesthetics from an original angle. These were all supposed to promote the development of our advertising.