Research On The Experience Property Of Product Form

As the Experience Economy is forming, consumers' attention on the products is attracted by people's perception to them more than their inherent function which has once dominated consumers' purchase. The pure inclination towards convenience has developed into enjoyment at the same time. What the consumers think a lot has been not only the quantity and quality of the products, but also the intimate relationship between them and consumers instead. Purchase activity means not only one thing but also a sense of self-satisfaction and pursuing of harmony between special goods and perfect self-concept.. In this case, the study on experiencing of products form seems to be much more important than before.First in this article, experience to the product form is particularly divided into two parts , including property of perception and property of participation, then demonstrates each in detail. Following this analysis, the experience of perception to the product form is divided into the emotional experience, the social experience and the cultural experience. Through recuring to the Semeiology theory, we conclude that symbolization and form-oriented are two important design methods to achieve experience to form. As to the participating experience, this issue does some research from different views: (1) participation during the design process and using process (sorted according to time), (2) participation in innovation, choosing or installation during (sorted according to different participant degree). Based on the analysis above, we get the methods of making the experience of the product form: establishment the design theme, (2)the design ideal emphasizing experience first, (3)means of symbolization and form-oriented, providing opportunities for users to participate in the course of form creation actively, paying attention to the stimulus to the sense organ.This article aims not only at analyzing methods to realize the product experience, but also makes more people to know : products design in the past concentrated more on people' needs of material function, and spirit is necessary in products design as well as material nowadays, then in the future, people's experiences to the products will be involved in the products design of many different fields and pay more attention to the human beings' emotional intercommunion.