The Relationship Between Stock-market Behavior And Personality Of Individual Investors At Shanghai City

With behavioural finance a new research branch has evolved, one which combines psychological and economic knowledge in a consistent way. The logic of the homo oeconomicus is more and more juxtaposed with the logic of the homo psychologicus. However, behavioural finance is far more than just stock market psychology! For financial service providers the approach has enormous practical importance in many central questions of financial management and customer advice,,In this dissertation,I add to this line of work by considering the possibility that stock market behavior is influenced by personality. This study is based on the random sample of 175 Shanghai individual investors. Study tools comprise of 3 parts:1. Basic information of testees:Gender, educational background, age, years engaged in investing, and other characteristics relevant to stock investment are taken into consideration.2. Stock investment behavior questionnaireGenerally speaking, stock investment behaviors are buying, holding and selling.This study gives a detailed division of the three behaviors from various aspects. 3 MBTI questionnaireMBTI is a precise and well-thought-of measuring indicator with abundant connotation. MBTI personality questionnaire divides personality as 4 dimensions(Extraversion - Introversion,Sensing and Intuiting ,Thinking and Feeling, Judging and Perceiving), and each dimension contains 2 aspects.The data process tool was SPSS for Windows 10.0. The statististic methods used in this study include Frequency distribution, Chi-Square test, Binomial test, T-test,Contingency coefficient, Phi and cramer' s v, Binary logistic regression.The conclusions as follows:1 . Extraverts are mainly stock investors, but Extraversion - Introversion dimension has minor relation with stock investment behavior.2. It is usually the case that Sensors buy stock gradually, then sell when there is even a small profit to make; while won' t sell their hens on a rainy day; they will buy the stocks which are already in the red and also sell out the stocks gradually. Intuitors is in the contrary case.3. It is usually the case that the Thinking hold 2 or more stocks. The Feeling is in the contrary case.4. It is not usually the case that Judgers buy ST stock, and seldom sell out the stocks at one time. Perceivers is in the contrary case.At the end of the dissertation ,based on the research I give some practical advice for financial service providers.