Analyses Of Lack Of Humorous In Commercial Advertisement In Our Country

We live in one needing timing of intention really, we live among the urban culture of information explosion, our eyeball, our ears accept to come from various kinds of medias every day and not hundreds and thousands of information of the media, our consumers have unprecedented choice rights, an abundant answer in reserve that circulate on the market, the commercial advertisement links up an important means of the information of producing, supplying and selling in the field of circulation as the user , the customer's guide and staff officer, function can't be i gnored more and more. B lunt a dvertisement c an s hift m ood o f people again, o rdinary goods photo have advertising word of appeal flood among the information ocean soon. The advertisement has said good-bye to dry as dust era completely. Taking the theory of constructivism as the theory base. In the varied and multifarious advertisement, the humorous advertisement is flamboyant. Draw support from humorous expression method among advertising intention , make people's perfectly willing drawing out the purse while it is relaxed and happy . Humour indispensable among we daily life, and humorous ingenious application among the advertising intention, will get up to the unexpected result even more. It can not only strengthen the seeing of the advertisement but also will make the demand focal point of the advertisement more clear . Those make " light fun " that the splits with laughter become the shining point in the humorous advertisement rapidly among humorous advertisement, advertising section movie & TV advertisement obtain advertisement of applause come from the humour mostly live in Cannes. But if we is it can find commercial advertisement of our country to pay close attention to, humorous way express commercial advertisement occupy rate quite young , and a lot of humorous competence of advertisement at humorous " primary stage " . And what we can see is, there is a lot of foreign humorous advertisement. The identification of the figure is, developed country, about 20% of the advertisements are the humorous advertisement. The medias of a lot of countries have all realized the enormous function of the humour in the advertisement. Then I am very curious: Do eastern soil and western soil have very great differences to the humorous susceptibility trully? Why do n ot t he advertising intention p eople o f o ur country make u se of h umorous way t o a dvertise more ? Think it over, westerner's natural instincts humour, natural advertising humour, it explain like this the easy,it but can push away towards " natural instincts " just? Find through studying , lack the humour in the advertisement of our country , it is by a lot of reasons, including at the of our country culture, of our country advertising soil of market, and advertising intention starting point and advertising acceptance degree ,etc. many kinds of factors of audience of people. I want to advertisement further familiarizing with with the development and maturity and the masses of the market of the advertising of our country, we will see the appearance of our more and more outstanding humorous commercial advertisements in the native country .