Creativity And Beauty Are The Intrinsic Oualities Of Visual Transmission Designing

China is late in the designing development.Fetchism,as the main approach,makes ts debut for China' s visual transmission designing development.In the process of its development,many designing disorders emerged,such as immitations,plagiarisms lacking of indigenous cultural flavor as well as Being scant in ideologgical content.The designers' insufficient understandings over designing lead to various appraisal criteria,backward educational concepts as well as ambiguous educational purposas.Form two angles of creativity and beauty,this thesis attempts to expound this proposition on by employing the retrospection and analysis on the concept of Visual transmisson designing,its culture and related designing elements,as well as the innovative concepts of the developed countries and their large quantities of excellent works;it aims to help us to reevaluate the visual transmission designing,think over problems with ourselves and further usher in an innovative road to risual transmission designing with China Characteristics.Creativity and beauty are the intrinsic qualities of Visual transmission designing,the evaluation Criteria of Visual designing courses,the value illustrations of the designers and their works,at the same time,the embodiments and needs of political,economic and cultural development.