Analysis Of Persuading Functions In Russian Language For Commercial Advertisement

Analysis of Persuading Functions in Russian Language for Commercial AdvertisementThis thesis mainly focuses discussion and analysis of persuading functions in Russian language for commercial advertisement. In today's Russia, the economic life is very active, resulting in many new language characteristics for use of commercial advertisement. Among those above, one of the highlights is the bilingual phenomena in Russian commercial languages as an aspect in the entire applied linguistics, which will be further discussed in this thesis .The purpose or the standard for assessment of a successful commercial advertisement is to lead prospective customers to the final decision for purchase. Therefore, commercial advertisement makers often try their best in selecting effective language methods and creativities for this goal. The objective of this thesis is, starting with the analysis of persuading function in Russian language for commercial advertisement, to understand the unique language charm of Russian language for commercial advertisement and propaganda results and to facilitate customer's consuming motions.The research on commercial advertisement languages is to provide service for the enterprises and to serve for the product promotions. The author of this thesis paid close attention in management of the Russian language for commercial advertisement from the macroscopic linguistics angle, rather than from the language structure, ways of expression, pronunciation, glossary, grammar, writing, rhetoric embarks. Thus the author of this thesis will conduct the analysis of Russian language for commercial advertisement, through some aspects of applied linguistics such as psycholinguistics, functional grammar, application of critial glossary and social linguistics, to understand how the persuading functions work in application filed ofRussian language for commercial advertisement.In addition, the author of this thesis will also discuss the "bilingual" phenomena in the social linguistics, i.e."the phenomena of language code transformation ". The further discussion will include the purpose of"the language code transformation and the reasons for the transformation, which were rarely discussed in previous studies.