The Research On Industrial-Design-Centered Brand Loyalty

In the past several years, with the development of domestic economy entering a brand-leading era, the phenomenon that products of different brands having the same functions is becoming increasingly obvious. In the intense market competition, the only way to make diversity of products of similar functions and quality is making use of the brand, which was caused by the brand loyalty of consumers. Although there are many methods of improving brand loyalty, this thesis is to expound the views on constructing brand loyalty from the starting point of industrial design.Apart from designing the figure of the product, industrial design includes many other aspects, for example, designing the brand and looking into people's way of life. In order to find out the root and background of the problem, with the help of practical marketing study and projects designed, this article analyses the economic environment where an enterprise is, then presents the principles followed by brand locating and product designing from the two aspects of brand and product. The above-mentioned are the external causes of the formation of brand loyalty.Besides, dealing with the study of the individual consumer's purchase behavior and psychology of consumption, this thesis studies the psychological processes of the formation of the consumers' affection such as trust and loyalty on a brand, and then draws a conclusion on how the industrial design can influence the formation of consumers' trust and loyalty.Through the analysis above, we can see clearly that the relationships among the consumer, brand and product, and industrial design including not only the product's function and figure, but also some immaterial services and way of living. Finally, for the sake of fostering brand loyalty of consumer by industrial design, this article is attempting to build a design structure that is composed of design based on product's function, design based on product's affection and design based on social interaction brought up by the brand, to let industrial design play its part in fostering brand loyalty of consumers.