Sharing Research Of The Advertising Vision Symbol

Symbol, known as the bridge linking up to the object matters of the outside world, is an important carrier in which the information is stored and kept, moreover, the symbol expresses the intermediary means of the thought & emotion. The accumulation of human culture is association , conversion , recycled operation course to relevant symbols. Followed the development of exchange of commodities through ages, as a carrier of propagating the culture, the advertisement gradually formed the peculiar sharing symbol. especially those ad symbols which mainly relied on vision undertook the deep and profound cultural deposits, have formed the sharing of the symbol in the lapse of time, catalyzed the sharing of the symbol of in the shift of the space, solidified the sharing of the symbol in the crossing over of human emotion with space-time blends .This text is based on basic principle of Semiology, analyzed the origin cause of formation that the advertising vision symbol of shares ,have explored the media of spreading the vision symbol sharing and the way of reproducing the sharing, attempted to give a systemic research on advertising vision theoretical system that symbol shares. Main innovation lies in :First, it has put forward the idea that the advertising vision symbol shares, Analyzed the forming that the symbol shares from time and space and emotion, have analyzed the sharing characteristic of the advertising vision symbol. Second, analyzed advertising vision sharing of symbol propagate characteristic, is it explained totems, figures, pictures, characters media to focus on. Third, through such comparatively deep research of the respect as technique of _expression , symbol giving a new lease of life to , symbol value ,etc., have put...