The Analysis Of Body Interface In TV Advertising

TV advertising is born with its untiring pursuing target, which is to communicate imformation effectively. But it is always make the television its mass media, the communication effect is unavoidably influenced by the shortcomings of mass communication. So the advertisers forcus on the interpersonal communication for the purpose of searching methods and ways that can improve the communication effect further more. And the interpersonal communication uses human body as its imformation exchanging interface; in that case, it goes with holographic communicating when personal imformation exchange channels open in maximum; so its communication effect is the best. And when TV advertising takes advantage of interpersonal communicating completely, it trys hard to exceed the boundary of interpersonal communication. So it comes with the unchanged rule that morden TV advertising keeps doing research in the body interface.This thesis leads the Body Interface conception into the field of TV advertising communication, and analyzes the effect of Body Interface to TV advertisement on the basic of the Interface and the Body etc. theories and of the present achievements of Effective Communication Research of TV advertisement. At the same time, the disquisition adoptes the research techniques of Sample analysis and Spot check and so on, to make the returns more vivid, concrete and convincible with numerous samples and datas analysis.This paper summaries the important functions of body interface in the course of improving TV advertising communication effect objectively. First of all,it makes the concepts of Body Interface and other relevancies clear. This paper delimits the concept of Body Interface after investigating the Interface original meaning, extended meaning an its status in vedio communication, and summarizing the researches on the Body in the fields of philosophy and so on.Meanwhile, it also does the research fo relations between language symbol and body symbol. Then it analyzes the body interface in TV advertisement systematically on the basic of those. The paper studys the statuses and coding features of body inerface during the process of TV advertisement communication,...