Sociolinguistics Analysis On Lonely Hearts Ads

A proverb goes like this ,"the man as well as the woman should get married on the coming of the proper age" . Marriage is an import matter that everyone cannot avoid. In the traditional Chinese society, a great deal of marriage comes in result of "Parents' Order, Match-maker's Canvasses". After the foundation of PRC, marriage freedom began to be protected by the law, and people have more freedom to choose their spouses. In addition, as China's open-up policy combining with economy development, open politics and coming of alien thoughts, people's idea of marriage becomes more and more flexible. Plenty of personal Lonely Hearts ads frequently appear on the newspapers, websites and street handbills. The earliest lonely hears ads of new China came on the newspaper of "The Markets" in 1979. That is to say, the Lonely Hearts ads had a history of nearly 30 years until now. During the nearly thirty years, it has developed greatly in its language style. This thesis firstly analyzes the language style in the lexical, grammar, semantic and stylistic, and then the relationship between the ads and the society. This research made it clear that the development of the society influences the language style of the lonely hears ads and the vice versa. This thesis analyzes the bearing of language and society from the factor of the relation between the politics, the economy, the culture and the psychology in society and the language style of the Lonely Hearts ads. The author of this thesis hopes that this article can offer some values in the research of the field of sociolinguistics, socio-culture and socio-psychology.