An Applied Research On Shaanxi Folk Art Colors In Digital Poster Design

Recently, the way of designing digital poster based on computer technology has developed rapidly in China, However, because of the state of economic and culture, the development of science and technology, dated technology methods and so on, it makes emotion differences between the design of digital poster and traditional aesthetics and causes the shortage of the display ability of digital art, In this dissertation, in order to compensate the deficiency of connotation of artistic culture and national sense in the design of digital poster, the author wishes to enrich the digital art through traditional arts, especially the ones with national cultural arts that have regional characteristics.At the time of the economic globalization, it is of great strategic significance and urgency in culture to advocate and pursue the localization in the design of digital poster, National characteristics are the keys that lead the design of Chinese digital poster to success, Therefore, I choose the color language of folk art of Shaanxi that has the regional characteristics as a starting point to look for the way to combine the folk art with modern design, and mainly talk about the relationship and the way of combination of them by colors.From both practical and theoretical about digital design posters, we discussed the development of the design of Chinese digital poster, and pointed out that the primary problem of the current design of Chinese modern digital poster is lack of national characteristics; and in order to solve this problem, it has to base on Chinese traditional culture and national aesthetic thinking, At the same time of design digital poster, it should reflect the concern of the traditional culture, combine with national spirit and historical context, and look for the national characteristics of self-positioning in design style.Therefore, we have to absorb the soul of traditional for modern design to make the Chinese modern design to be unique in the international design sector, This paper deeply research and analysis the reference and application of the color of folk art of Shaanxi that has regional characteristics in the design of modern digital poster, also, discussed the relationship between folk art of Shaanxi and the design of modern digital poster, meanwhile systematic researched and tidy up the rich and colorful color elements in folk art, After that, we explored how to reorganize modern design language with spirit elements of folk art to make it has a new feature of the age, and enrich the modern design of art language and ideological connotations.