Research On The Interpersonal Meaning Of English Commercial Advertising

With the fast advancement of the world economy, English advertising gains its vigorous development and plays a more and more important role in people's daily life. Meanwhile, advertising discourse absorbs the attention of scholars both at home and abroad because of its pithiness and practicality.However, most researches on English advertising at present just stay at such levels as linguistic features, rhetoric devices and so on. The rise of systemic functional linguistics provides a new perspective for studying advertising language so that researches at deeper level can be made, such as the study of its interpersonal meaning. People use language to interact and set up certain interpersonal relations, and the interpersonal meta-function acts as one of the most important functions of language. While taking the Halliday's theory of interpersonal meta-function as the framework and 60 copies of the latest commercial advertisements as the research targets, and employing such methods as giving examples, analyzing and making statistics, the thesis analyzes English commercial advertising from the levels of mood, modality, the personal pronoun system and tenses. Through the skillful choices in the above-mentioned systems, the consumers'attention is attracted, their action is directed, the interests of advertisers are protected, the social and psychological distance between the consumers and the advertisers is shortened, and a good relationship is set up between them—in this way,English advertising can achieve its commercial aim and also realize its interpersonal meaning.