| Stood above the rich cultural art inheritance, facing the information science and technology rapid globalization, the demand which the people with difficulty satisfied gradually already proposed the stern topic for ours design. Had this article under such background to seek road of the effective survival ponder for the commodities packing design development.Through to the commodities packing development history analysis, as well as the commodities packing all sorts of present situation research, the article obtained"has carried on to the existing commodities packing has the plan to have the goal redesign"is the commodities packing adapts the market economy development road which must be taken conclusion. In the original packing foundation, the inheritance part fine tradition element, unifies the new pop culture tendency and the science and technology, and to expends the psychology to conduct the thorough investigation and study immediately, in dose not violate the commodities packing sustainable development under the principle, and has the new commodities packing design to be able to cause the brand packing to be in an impregnable position in the intense market competition guides the new artistic esthetic tendency.The article meets down comes from the omni-directional angle to the commodities packing redesign to carry on the analysis, and unified the concrete successful brand case to carry on studies together, finally elaborated the commodities packing redesign in the social life development significance and the function as well as to its trend of development forecast.The commodities packing redesign, is introduces the commercial competition in crisis feeling in the packing design, reminds the designer to be supposed the time attention life detail, the time change and the artistic renewal, from the redesign process understood and understands the more life connotation. |