| In Song dynasty, with advantaged natural landscape resources and abundant human view resources, the south of the Yangtze River achieved unprecedented development economically; visiting-carefree stratum sprung up in large numbers and the tour activities grew vigorously. So it became one of the most flourishing regions of tour activities in the whole country and thus had typicalness in the history of tourism in ancient China.For the south of the Yangtze River in Song dynasty, the rich and numerous landscape resources provided the basic conditions for the tour activities to carry out. The Song People's appreciation field for touring further expanded, expanding from the famous mountains, waters, flowers, temples, parks and pavilions to view resources such as rocks, caves or animals. The climate and weather can raise and create scenes directly, so it also became the viewing object for the Song people. At that time, the tour resources in this area presented characteristics of abundance, diversity and wide distribution. Regardless the mountainous regions, water areas or flowers and trees, they all bore a strong human ting. The organic combination of nature and humanities made the manual work and nature bring out the best in each other, and raised the vista of touring. The china produced in Jingde town and Yonghe town are important tour craftworks. With beautiful shape, delicate quality, flowery color, numerous species and skillful work, it enjoys a worldwide reputation.The tour resources are the generous gifts given by the nature and history. But ever since they became a kind of social phenomenon, they faced the problems of being destroyed, exploited and protected, so did the south of the Yangtze River in Song dynasty. The destroying came from two factors: natural and manmade. The acknowledged scholars with profound literature and art culture and appreciation taste made a great contribution to the construction and protection of the landscape resources. Especially the magistrates, with local manpower, material and financial resources, were the main force. As for the emperor, monks, females, although they contributed to this out of particular motives, they also accelerated its perfection and enrichment, and this marked the formation of the tour fashion in this area in Song dynasty.At that time, the main part of tourists in this area became pluralistic, mainly including officials, scholars, monks, common people and female tourists. Their extensive participating marked the flourishing of the tour activities. In between, the scholars gave full play to their potential and enhanced the cultural connotation of the tour activities. For example, as tours could release man's body and mind, they combined hard learning with tours, and thus opened up a new world of tour activities—academy tour. Monks loved nature and protected nature. They were the pioneers of ecotourism and their tours were of higher levels. The common people also followed the tour troops, reflecting the popularization of the tour activities in Song dynasty and unfolded the new space of country tour impersonally.In Song dynasty, visitors in this area satisfied their needs of self-enjoyment and prepared the material demand adapting to their taste. They usually made sufficient preparations, including expenses, clothes, choice of transportation tools and collecting information of the tour destinations. Visitors chose different means of tour organizations according to their own needs, showing their strong tour consciousness.The economic development of this area in Song dynasty had already satisfied the basic demand of eating, lodging and traveling. At that time, the government built numerous posthouses spreading all over for visitors'needs of boarding and put up many stations beside the transportation arteries for their rest. If there were no posthouses, officials would offer the office accommodations to expand the room and board space for tourists. Besides, business cabaret, hotels, temples, local people's houses and mobile stalls spread all over, constituting a huge and well-equipped boarding service network, which greatly offered convenience to the visitors'tours and guaranteed successful tour activities. Besides the room and board consumption, visitors'consuming expenses in tours also included that of tour commodities. Their various expenses in the destinations sped up the local economic development and enriched the local people.In general, in the south of the Yangtze River in Song dynasty, the tour view resources grew complete, the structure of the tourists were extensive, the tour activities presented many types and the reception facilities were well-equipped. The booming of tourism was due to the economy, politics and culture of the time. Firstly, it was the outcome of the temporal social economy which developed into a certain stage; Secondly, the Song government supported the tour activities in the two layers of management system and policy implementing; Finally, the Song government gave special treatment to scholars and practiced the policy of scholars managing the state. Scholars became the core strength of the country and their extensive participating greatly pushed the unfolding of the tour activities in this area. |