The Localization Strategy Of Zhang Yimou's Movies In The Contest Of Globalization

Chinese movies are faced with opportunity and the challenge in the strategy of globalization of Hollywood. In this specific surroundings of social culture, it's significant to research Chinese movies. Zhang Yimou takes a lead in the movie of china. At the same time, he is also a hotspot character of the filmland and culture area. We can say Zhang Yimou'movies are successful models. So this thesis takes his movies as a case study, attempting to make a penetrating explanation and analysis of the surroundings of producing ZhangYimou's movies, characteristics of works, the ideology of the national fables and the meaning of Zhang Yimou phenomenon.Zhang Yimou directed successful movies in the surroundings of globalization, ascendant movie system and domestic environment, and the fifth generation of movies directors appeared. He has the faith that Chinese movie directors must try their best to make Chinese movies walk up to the world. He also tries his best to direct many movies which are provided with national characteristics. His movies inherit the indigenous culture but also surmount it. He tells stories about human nature from different points of view and figures out the characters of human beings stick to their guns. Zhang Yimou's movies, which are characterized by folk-customs, symbolism and beautiful pictures, have been appreciated by the world. Zhang Yimou has caused the strong repercussion and intense discussion since his first movie. This article carries on the theory of Fredric Jameson to analyze the folk-customs in ZhangYimou movies. The movies of Zhang Yimou often have parable construction. It not only tells a story, but also gives a parable. In all, it contains a deep meaning. Seeing from all aspects, audiences can often perceive different thoughts and problems and give different explanations, answers and assessments. Zhang Yimou's movies pay more attention on circumstances and innovational styles, which contain many different meanings. Zhang Yimou insists that he should direct the movies standing for Chinese culture, taking mainstream culture as its lead, intellectual culture as its pioneer, and mass culture as its left hand and right hand. It opens an effective"international"road, and it's no doubt that this road makes a good example in leading the national culture and art to the world. The Chinese movie for business has gone a long way but it's still developing slowly. Zhang Yimou has directed"Hero","Shi Mian Mai Fu"and so on. With the Mark of the East, he opens a road that improves the movie industry and culture which is a very important model for the artists of the Chinese movies.The movies of Zhang Yimou are successful. But at the same time, there're still some faults and disadvantages. It is expected that the Chinese movies will go beyond the Zhang Yimou's style to make another monument for Chinese culture and art.