A Research On The Pattern Of Management Of Chinese Private Repertory Theatres

As a significant field in Culture Industry in nowadays China, performance product has a great leap forward in recent years. The sharp increase in profitable non-state-owned theatre associations composes a significant part of theatre market, as well as formation of loyal audiences. However, those private repertory theatres are lack of experience, in addition to that they are still in dark in development and don't have a clear mind about how to manage itself professionally as a cultural enterprise.Meanwhile, neither academic schools nor private repertory theatres have many exposures to relative theories, literatures, papers or practical experience. Private repertory theatres right now within China barely have long-term strategic plans or norms to refer to, and most of them take short term benefits as solely purpose and are lack of long-term development blueprints. In conclusion, private repertory theatres in China in urgent need systematical guidance on management patterns for forming a healthy and mature industry chain.This study samples a representative private repertory theatre - Ping-Fong Acting Troupe as a model. Ping-Fong Acting Troupe is one of three most reputable private repertory theatres in Taiwan, and has over 20 years history of glories. Hence, it has amazing market shares and tremendous business experience. Based on thorough and deep analysis, this study will examine its inner administrative management, play arrangements, marketing and sales, client maintenance and crisis managements, etc. and will finally work out some enterprise management patterns for private repertory theatres in China as valuable references.