| ChangSha TV Station is one of inner city with small scale and less strength, which is with the developing idea of drama famous station, emphasing the sense of fine works and going on the road of carrying forward of creating the historic dramas of Chinese traditional culturl, thus Obtains the pride achievements in the field of TV drama. In the years of 1999,2003 and 2007, the slation expended huge money on the TV dramas of Yongzheng Fuedal Dynasty. Forward to the Republic and Teenagers of the school, broadcasted and gained the striking repones both in and out the country and very good social and economic effectiveness. This phenomenon is worth of deep consideration.This paper probes in the TV drama typical strategy of Changsha TV Station from three aspects as follows: first, the concrete content of the station, including careful plottiong or the creating sense of the TV drama difference, the typical drama location, including after the superb technique of thinking, and borrowing ship out sea, that is ensuring the best double effectiveness; second, the way and ensurance of carrying out the strategy, mainly the conforming of resources, brushing the content, leading sense, the effectiveness of famous people, talent persons and lasting the top production, and the good policy and support of technique in creating the fine works; third, the theory of thinking, including the art judgement of aesthetic meaning, social cultural oneaning, cultural industrial meaning and re-thinking of the existance in the process of carring out the strategy, such as the thinking of after differences, the limitation of topic selection, the conflict between breaking the tradition and main sense and the contradiction between the fine works produciton and the risk of investment, etc.Last ,this paper analizes the future of this station in this aspect, and thinks that the success of it will bring the enlightement to the future development of China TV drama, especially to the future development of the city TV drama. |
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