A Study Of The Literature Consumption Under The China's Contemporary Social Condition

After World War II, especially since the 1950s, Western capitalist society has experienced an electronic technology-based new technology revolution; the revolution of the industrial structure to Western society, the class structure has undergone tremendous changes, the Western community to enter a consumer society. A consumer society, consumer ideology in the context of globalization impact permeate all parts of the world, China is a large developing country must also be thinking of the impact of consumerism, the impact of this thinking, the Chinese community there Unlike some Western social development phenomenon. The reality is China's largest in the consumer under the influence of ideology, some coastal cities in China and the Mainland some developed cities, a number of characteristics of the consumer society has been clearly demonstrated, but from China's history, reality, the internal and external environment caused by factors such as the results, China is not realistic sense of the Western consumer society. China has not developed to the industrial development of the Western community, nor in the industrial and social development on the basis of the consumer culture. But we should also be fully aware, in the context of consumerism, consumer ideology, indeed the lives of many in the community are very important aspects of the manifestation of social life as an integral part of the field of literary activities, consumption trends of thought also submerged come. Today's literary market there were also some new changes in the face of China's complex social reality, a wide range of literature market, complex groups of readers accepted, there will be a study of contemporary Chinese literature accept the status quo practical significance. In the context of today's consumerism, consumption in the entire social life has a very important role, literary consumption on the whole literary and artistic activities in terms of production, also has a very important role. Contemporary China from the concrete reality of literature, aesthetics borrowed accepted theory to explain the contemporary Chinese literary accept the status quo. Papers comprise the following components:In the introduction, research on the problems of the social background of the current academic attention to this question, the question on the value and significance of concluding summary of this issue and the practical significance of the guiding role of literary activitiesThe first part is mainly theoretical papers; on the main issues on the background of the times, including the consumer society, consumerism and contemporary Chinese literature and the social context consumption, consumption by China's current social and consumer values and the impact of .The second part, the focus of the thesis to explain the contemporary Chinese literature in consumption patterns, consumer literature papers from the literature and the diversification of consumer acceptance and significance of a tendency on issues such as the interpretation.The consumption of literature from a diversified characteristics, the multilevel nature of readers groups and integration; 2,readers accept content "to the traditional" 3, readers accepted means of diversification coexist; 4, the reader accept the diversification of forms 5, the reader accept the purpose of diversification to five parts, introduced at the same time in various parts of the process of China's own literature on consumer reality, in a bid to enable the consumption of Chinese literature localization features fully demonstrated at the same time some also discussed: China's current literature consumer acceptance and significance of the tendency of literature to accept that the consumer is: readers in the process of cutting more a reflection of the consumer or the factors reflects the mixed consumer acceptance of the situation. Because the market economy and the impact of consumer society, and consumerism in the context of globalization, and the commercialization of product literature, literary acceptance with the consumer tendency to become literary accept the inevitable. This tendency of the literary activities as a whole has brought far-reaching impacts on the one hand, the literary and artistic works to the people of the Scenery, secular public participation to the literary arts production and consumption in an effort to promote the democratization of the arts, but also makes literary and artistic works With an unprecedented development space, but also to other readers in the process of literary appreciation of the aesthetic characteristics of literature neglected. The third part, from the Context of Globalization consumer society brought about by the consumption of cultural context; the mass media, the impact of China to accept a pluralistic group discussed three aspects of contemporary Chinese literature Consumption of the causes.The last part, in the above Chinese literature reveals the reality of consumption, consumption by the building of a harmonious cultural perspective, and from a consumer culture as a whole, the consumer advocate rational culture, and foster harmonious consumer culture summed up in three ideas the building of a harmonious consumption culture method.