| Parody is a kind of trope that is improvisational and created by imitating a current format which may be a word,phrase,sentence and so on.So far there has been some good progress of study on parody in advertisment,which are mainly focusing on analysis of imitation itself,rhetoric effect and function and lacking the discussion about source objective,composition and limiting factors etc.. In this thesis,based on the current study and using particular advertisement examples with parody collected from all kinds of media,the exhibiting form,function,usage skills and limiting factors are studied in the ways like inductive and analytical.Introduction of the first chapter discusses the importance of researching,the purpose,meaning,the source of language material and research method, also make the current status in the research area clear.The second chapter analyses the structure of parody in advertisement, which focuses on discussing about the compositive factor of parody, the domain of source objective,parody method and combinatory featrues.The third chapter analyses the restricted factor of advertisement parody, which mainly includes the framework conditionality,the structural conditionality and the original conditionality.The fourth chapter manily discusses the lingual function of parody in advertisement. At first, the parody causes the model of diplane remark, then the parody bring the particular focus. The fifth chapter is an ending with some summaries and conclusions.The parody is applied frequently and widely in advertisement. There are two research purposes in the thesis, on the one hand, the parody structure, lingual function, conditional factor in advertisement are studied completely and deeply, on the other hand, is trying to provide more academic basis for better application in advertisement. |
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