Chinese Typography Design Research Of Mobile Screen

In the history of every development stage, characters should be in consistent with the characteristics of the time. In the modern information society, with the swift development of internet information technology, and new media dominated by digital technology, fundamental changes have taken place in traditional communication media. Previous medium of paper has extended into a new media based on computer technology and advanced telecommunications network information transmission technology. The development of mobile media to communicate to the people has brought a whole new experience. Text as an essential element of information dissemination, should adapt to the Internet, information technology, digital technology-based development environment for mobile media. Latin typography adapt to make changes in the Chinese media based on the mobile phone text and still playing a catch-up role.Mobile phone screen in the media, the existence of the text, showing the way and reading have taken place in the new changes, which brought Chinese word designer enormous challenge. Screen technology to the Chinese word unlimited design possible, but at the same time with the Latin West, the Chinese text text differences strongly influenced the design of mobile phone text-screen effect. Reasonable to study how text Latin screen typography design? How to combine the features of mobile media to show the characteristics of Chinese language and the rational application of mobile media environment? This requires the designer to master the Chinese word solid design methodology, insight into the international design trends, it is necessary to understand the cell phone screen technology and text-screen display technology and application characteristics, a reasonable application of the theory in Chinese word visual perception characteristics are combined with modern technologies Under the conditions of the limited display the beauty of Chinese characters.Mobile phone screen text in the process of development, the designer as a disseminator of advanced screen text should become the cutting edge of development. Therefore, this paper combined with the screen font display technology and technology companies from the font design, font design research institutions to study the two aspects of the design of the screen text may be the status quo and future trends. Further on the Chinese word screen technology in mobile phones under the conditions of the analysis of the characteristics of visual perception, recognition and perception from the fonts and graphics of the Chinese language to understand the perception of static two Chinese mobile phone screen text applications, the dynamic Chinese mobile phone screen text applications include space The depth perception, morphological changes in perception, perception of viewpoint shift, vertical extension of the four aspects of consciousness, visual perception and reasonable application of the theory of Chinese mobile phone text-screen static and dynamic applied research, the law of visual perception to guide the use of mobile phone screen in Chinese text design.Analysis and Comparison of mobile phone and then summed up the media and traditional media and other media, the distinction between large-screen, study the Chinese language in the mobile media technology and communication of design features, the screen technology for mobile phones under the conditions of static and dynamic design of Chinese word corresponding methods and the design of a series of relevant practice.