The Translation Of Automobile Brand Names From The Perspective Of Consumer Behavior

With the development of the automobile industry in the world,a well-trauslated automobile brand name becomes more and more important in the international trade.Naming automobile brands and having automobile brand names translated into acceptable symbols in international market becomes an even challenging business.Based on data of Chinese and international automobile names,this paper attempts to make an empirical contrastive research on the translation of automobile brand names.In the light of Consumer Behavior,this paper is to present insights into the intcractional relationship among the translation of automobile brand names,culture and psychology,and consumer purchasing behavior systematically and hierarchically.Consequently,the factors influencing the translation of automobile brand names have bccn concluded and the interaction of consumer behavior and thc translation of automobile brand names has bccn summed up.To the present problems and from the practice,the translation procedures and strategies have bccn discussed from the perspective of Consumer Behavior.More importantly,this paper intends to raise the awareness of globalization,and intercultural communication for global automobile manufacturers,especially for automobile manufacturers in China.