| "Picture reading time" has arrived in today's society dominated by audio-visual media. Animation,as an integrated art form combining literature,fine arts,film and television,has entered into the field of science and technology communication.It is proved in those developed countries like America,Japan and Korea that if cartoon is guided and used correctly,it will play a great promoting role in the development of science and technology communication.In fact,cartoon's role in the science and technology communication hasn't been paid attention yet.If the science and technology communication value of animation is discovered,and be applied in the science and technology communication system,at the same time the experience of science and technology communication abroad is utilized,there will be a further study,a reformation and an application of a new way of science and technology communication.And then the development of science and technology communication in our country can be promoted,and there will be a new way for the development of cartoon.On the basis of other research in science and technology communication,this thesis will argue about the forms and advantages of cartoon in science and technology communication in four levels of science and technology communication.Then it goes further to argue the four levels of roles:science and technology popularization;science and technology education; professional exchanges;technological communication.It adopts psychology and communication theory,and quoted many current cases to prove and illustrate,in order to argue that whether in the science and technology popularization,the science and technology education,or exchanges and communications in science and technology field,or the demonstration and promotion of technology,the richness and expressive force of cartoon and its form plays an irreplaceable role.This thesis also analyzes the resistance and obstacles met when animation is playing its roles.By learning from advance experience abroad,it also offers some ways and suggestions for cartoon better able to play its roles in policy,ideas, technology and multiple levels.This thesis is aimed at opening up the important roles of animation in science and technology communication,and the ways to fully help it to exert its role,so as to achieve a win-win effect of mutual promotion,mutual development between cartoon and technology. |