The Reflect And Innovation Of Chinese Auspicious Culture Elements In Graphic Artist Design

It is still a hot topic for the design community to discuss the creation of the design which has characteristics of the Chinese culture. Many designers work actively for the design of the national culture, as the treasure of the Chinese nation. With its ancient cultural traditions, in the long river of history, Chinese nation formed a specific auspicious concepts, and accumulated into a form of traditional culture. In the process of design , we use local culture should respect the natural characteristics of its national culture, have a thorough understanding of the connotation of the national language, using appropriate forms, have a choice of purpose, a sense of use of a high degree of elements of national culture, national culture in the best genes to enhance and transform the future of global civilization, which, in the design of transmission of the information most essential local language, culture the essence of the local language so that new show new vitalitywith ancient tradition culture, Chinese nation have a strong and good yearning for of the real life. In the long river of history, the yearning formed a kind of specific auspicious concept, and accumulated into a form of traditional culture, reflect everywhere in every part of daily life. "The real tradition is the product to continue moving forward, it is the essence of movement ,not static, traditiona should keep pushing people forward " Although modern lives are changing the lifestyle of people and cultural values, and impaccting folk culture , Chinese auspicious culture contains many elements of traditional culture and the spirit of humanism. As a typical example of traditional folk culture, Chinese auspicious culture has become an effective way for the architects of the new era to research and development . It requires a modern designer of traditional auspicious fortune at the heritage and culture to explore in the establishment of a broader, more in-depth knowledge of the structure and systems thinking. This Chinese auspicious culture convention, and has been a consensus in the eyes of the public language of good fortune, auspicious motifs of "shape" "Italy" "color" and the concept of good fortune.Chinese traditional aesthetics culture emphasis the overall sense of unity and "the overall situation happy" aesthetic concept,which asuume all things a harmonious whole, follow the same laws of nature, which the ancient Chinese artists has always been committed to the "overall for the United States," which regarded the creation, the Heaven, Earth, Mankind , art, ethics as a dynamic organic whole, give the form of people emotion, lyrical borrow materials, "in order to form a decent," "with both style and essense ", is a good behavior and the will of the behavior and spirits. Our domestic Art and Design industry should make their own design theory-- the "native language" of art and design theory. Because as a designer, he wants to convey the design intent and the design idea through the design work, however, thought lives in language, in order to accurately express our idea, we must choose our own way of expression and habits language, that language is our "native language", it is on the true meaning of our mother tongue. The so-called "native language" of art and design theory are not a "retro" of ideas, not a narrow, one-sided of the traditional worship and respect. It is the new design trend of emphasis on diversification,traditional and indigenous art which was founded after the whole design art trend in the world of "international style" of modernism. In the global post-modernism and cultural development of the environment, our "native language" of art and design theory must be able to provide for the design of the development of the new possibilities. So "local" and "contemporary" is the premise and condition of the "native language" theory whose development should also be set up on the foundation in this.In respect of culture and value orientations, for the purpose of developing the continuity of national culture language, we need a new element to explain the essence of the nation, to find a new way to create a new modern look of the local culture with the vision of the world ,try to achieve the world's cultural aware of each other, immiscible, interactive and complementary. The organic combination of china and world not only carries forward the fine traditions of China, but also avoids the parochialism nationalism. The ultimate goal of the use of the design elements of the national culture is to design with the charm of its own, with international practice, and make our design have more international tastes and more Chinese style.