Film Communicates And Creates Fashion

The influence of mass media is increasingly visible, especially the film and TV. And fashion permeates everywhere in our daily life. It is useful to study the relationships of fashion and film. It is necessary to analyze that the film how to communicate and create fashion. First, this paper compares the film with other mass medium to get the result that the film is the best tool to communicate and create fashion. Then this paper proved that film creates fashion is a process. When the film first appeared there was no relations between film and fashion. But with developing of the society film and fashion have been cooperated closer and closer. Finally, we believe that on one hand the film could communicate fashion; On the other hand the film could create the fashion and fashion consumption. The industry of film could drive the people's motivation to consume fashion. Moreover, nowadays the film is not just the tool to communicate and create the fashion. It has been a fashion Industry itself. Not only the film could be consumed but also the design of it could be. And we deem the film will be further integrated into the fashion industry in the future.