Research On The Traditional Aesthetics And The Contemporary Poster Art

This paper is started from the traditional Chinese aesthetics, combined with traditional Western aesthetics. It is the analysis and interpretation for contemporary poster art, analysis and interpretation. From Liu Zhongyuan's proposition in traditional aesthetic theory "Beauty is not from itself, but from the discovery of the people" to illustrate the art of poster can not separate from people's enjoy. Through Ma Zu Daoyi's proposition "Heart is not from the heart, but from the images," to show beauty of poster art is not knowledge but experience. This paper focused on the research of image and artistic conception of poster art. Image is a world of feeling, full of complete, meaning and sentiment. Not all of the posters are art works, the key is to see whether it can render a world of image. Different designers'poster shows different world of image. The artist is full of metaphysical significance of the image. It contains a sense of philosophica for life, history, and universe. Different designers'Poster have different feel of image. Chinese designers should be conscious to create posters with artistic conception. Cause the audience with philosophy of sense of social, sense of life, sense of history. Design education has the responsibility to teach the students to acquire correct values, so that students will love the world, society and human. This study will provide support to the enjoy and creation for contemporary poster art. Furthermore, It will also give a referrence to the theory and practice for the education of graphic design.