The Research Of Emotion Factor In Protective Mark Design

Emotion factor is the important investigative object in the current design process; the emotion design is widely used in the process of packing design which uses the vehicle of visual information cognize. The emotional communication in the packing design is the effectively approach which obtain the humanity solicitude by packing design, it not only satisfy the mental demand of the consumer but also improve the aesthetic factor of the design. Emotion design uses affective experience to drive the comprehension of the vision information. It obtains the cognition, comprehension of commodity information with emotion. To express sentiment in packing design is an important way in improving the effect of cognition and purchase.Emotion design is an important approach in packing design. The thesis takes the Sentiment as the main point. To start with, it defines the emotion and emotion design, and describes the function of emotion design in packing. Then, the thesis wants to research the variety and how emotion happens, As well as to illustrate the relationship of sentiment and shopping, sentiment and design.The thesis takes the approach of emotion design as the point. It analyzes the modality of sentiment, and the means of how to design. Emotion design analyzes the character of the form, the communication, and the cognize by the numbers. The systems analysis forms a structure as form-communication- cognize. It is the basic precondition to understand emotion design. Furthermore, the thesis researches the means in design. It talks about the design principle, taste orientation, design thinking, emotion pattern. The research affords the basis of character in design. At last, the thesis gives expression to how to develop the emotion design in packing. The study includes psychology, aesthetics, design theory. I hope the thesis will offer some theory gist to emotion design research.