The Compare On The Fuzziness Of The Literary Language And Advertising Language

Literary language means a language which to shape the image of literary. Advertising language means the language which use in advert. Literary language and advertising language are the common characteristics of art. Compared with other languages, literature language and advertising language especially pay more attention to the prominent of the language.They express illocutionary with other notice,It is the distinction of the application of semantic logic complete language that having essence. Because there are so common characteristics, literary language and advertising language can be comparaed.This paper has 4 parts. The first chapter is introduction, introduces the current research and the subject. The second chapter introdues the definition and characteristics of objects, based on the characteristics of the two languages we can compare the similarities and differences of these languages. The third chapter and fourth chapter are the key parts. The third chapter compares the literary language and advertising language on fuzziness similarities. From the internal and external of the language, by pronunciation, vocabulary, grammar, pragmatic, reason, and functional aspects of the fuzziness in advertising language and literary language, summarizes the characteristics of similarities are eight. Four of them are inside of the language,outside of the language also relates four. The fourth chapter compares the literary language of advertising language on fuzziness about the differences from the language, both internal and external, Angle and similarities, also sums up eight similar literary language fuzziness and advertising language in the same place.In order to study the literature language and advertising language deeply, this paper adopts new perspectives and multi angles, also this paper utilizes learning branches like cultural linguistics, social Linguistics, fuzzy linguistics & pragmatics which is related to morbid euphemism. I wish this paper can serve as a modest spur to induce people to know the morbid euphemism and come forward with his further valuable contributions.